IMPACT OF PAST PERFORMANCE AND VICARIOUS EXPERIENCE ON ENTREPRENEURIAL SUCCESS IN ZARIA

Abstract

Entrepreneurs in Nigeria are playing an important role, most importantly in terms of employment generation. The success of this sector represents a key ingredient for the future of our teeming population. This paper therefore investigated the impact past performance and vicarious experience on entrepreneurial success in Zaria. The study utilized survey method through administering questionnaires. Analysis was done with the aid of SmartPLS2. The results showed that past performance and vicarious experience have significant impact on entrepreneurial success in Zaria. Hence, the research concluded that, past performance and vicarious experience are the powerful determinants of entrepreneurial success. It is therefore recommended that entrepreneurs should venture into businesses that they have related experience for them to be successful. Also, entrepreneurs should endeavour to relate with an expert in any business activities they engage in. This will enable them to tap from such experts’ pool of knowledge in running their own businesses.