THE CONTRIBUTION OF E- MARKETING TO SERVICE DELIVERY OF AIRLINE OPERATION IN NIGERIA

AWOREMI J.R (Ph.D.), OLADEJO M.O (Ph.D.), WOJUADE C.A (Ph.D.), AJAYI J.O

Abstract

This study set to examine the influence of e-marketing on sales performance of Airline operations in Nigeria. Data were collected from 100 respondent customers using incidental sampling technique from the purposively sampled eight airline operators at Murtala Muhammed Airport Lagos. Findings showed that internet marketing (85%) is the most used by Airline operators. Furthermore, e-marketing has tremendous advantages in terms of time saving, cost effectiveness and convenience. It is therefore recommended that Airline operators should embark on awareness programmes and training of staff to take maximum advantages of electronic marketing for better Airline operations in Nigeria.

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